Privacy Policy

Introduction

Welcome to What to Wear Anytime Anywhere ("we," "our," or "us"), accessible at wearforweather.com. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data when you use our weather-based outfit recommendation service.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please do not use our website.

Information We Collect

Information You Provide

When you use our service, you may provide us with:

• Location data: City names or geographic coordinates you enter to get weather-based outfit recommendations.
• Date preferences: Travel dates you select for future trip planning.
• Contact information: If you contact us through our contact form, we collect the name, email address, and message content you provide.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

• Usage data: Pages visited, time spent on the site, referring URLs, and interaction patterns.
• Device information: Browser type, operating system, screen resolution, and device type.
• IP address: Your approximate geographic location based on your IP address.
• Cookies: Small data files stored on your device to improve your experience and remember your preferences (such as preferred unit system — Celsius or Fahrenheit).

How We Use Your Information

We use the information we collect for the following purposes:

• Providing our service: To fetch weather data for your selected location and generate personalized outfit recommendations.
• Improving our service: To understand how users interact with our tool and improve the experience.
• Analytics: To analyze traffic patterns, popular destinations, and feature usage through Google Analytics.
• Communication: To respond to inquiries submitted through our contact form.
• Advertising: To display relevant advertisements through Google AdSense (see "Advertising and Cookies" section below).

Advertising and Cookies

We use Google AdSense to display advertisements on our website. Google AdSense and its partners use cookies and similar technologies to serve ads based on your prior visits to our website and other websites on the Internet.

Google's Use of Cookies

Google uses cookies (such as the DART cookie and NID cookie) to serve ads based on your visits to this site and other sites across the web. These cookies allow Google and its partners to display targeted advertisements that may be more relevant to you.

How to Opt Out

You can opt out of personalized advertising by visiting:

• Google Ads Settings — to manage your ad personalization preferences.
• aboutads.info — to opt out of interest-based advertising from participating companies.
• Network Advertising Initiative — to opt out of advertising from member companies.

You can also manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of some features on our website.

Google Analytics

We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies to collect data such as pages viewed, time on site, and referral source. This data is aggregated and anonymous — it does not personally identify individual visitors. Google Analytics data helps us understand user behavior so we can improve our content and service.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Services

Our website uses the following third-party services:

• Open-Meteo API: We send your location coordinates to Open-Meteo to retrieve weather data. Open-Meteo is a free, open-source weather API. No personal identifying information is shared — only geographic coordinates.
• Open-Meteo Geocoding API: When you search for a city, the search query is sent to Open-Meteo's geocoding service to find matching locations.
• Google AdSense: For displaying advertisements (see above).
• Google Analytics: For website analytics (see above).

We do not sell, trade, or otherwise transfer your personal information to third parties beyond the services described above.

Data Retention

We do not store personal weather searches or location queries on our servers. All weather data is fetched in real-time from the Open-Meteo API and processed in your browser. Your unit system preference (Celsius/Fahrenheit) is stored locally in your browser's localStorage and is never transmitted to our servers.

Contact form submissions are retained only as long as necessary to respond to your inquiry, after which they are deleted.

Data Security

We implement appropriate technical and organizational measures to protect your information. Our website uses HTTPS encryption to ensure secure data transmission. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate personal data.
• Deletion: Request deletion of your personal data.
• Opt-out: Opt out of personalized advertising and analytics tracking as described above.

To exercise any of these rights, please contact us.

Children's Privacy

Our service is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy, your personal data, or wish to exercise your rights, please reach out to us through our Contact Page.